Clinic marketing
Marketing for private clinics that answers the phone as well as fills it
Most private clinics do not have a marketing problem, they have an answering problem. We get you found by the people already searching for what you treat, and make sure the enquiries that arrive reach a human instead of a voicemail. One system, measured against your own numbers.
The outcome
The enquiries you already get are the cheapest ones you will ever have
Every clinic we look at is paying for attention it is not converting. Somebody searches, finds you, calls, and reaches a voicemail at ten past six. That patient does not try again tomorrow, they try the next clinic on the page. Spending more on advertising while that is happening makes the leak bigger, not smaller. So the first thing we do is measure how much of it is happening to you, before anyone talks about budget.
What we actually run
- Being found
- Your listing, your site and the answers people now get from AI assistants before they click anything. Most of the decision happens here, and it is the part almost nobody is measuring.
- Being asked
- Pages built to ask for the enquiry rather than describe the service. Two fields, not a form marathon, and built for a phone because that is where they are reading.
- Being answered
- Calls, web form, email, SMS, missed calls and voicemail, answered instantly and landing in one place. The right ones are qualified and booked into your diary. Anything clinical is escalated to a human by rule rather than answered.
- Being followed up
- The enquiry that went quiet gets followed up on a schedule, not when somebody remembers. That is the whole trick, and it is why it never happens by hand.
What it’s worth
What it is worth is your arithmetic, not our claim
Take the enquiries you get in a month, multiply by what a first assessment is worth to you, and multiply that by the share that never reaches a human. That is the number. Every input is yours or something we measured on your clinic, which is why it is worth more than any figure we could quote at you.
Ten enquiries a month that nobody answers, at an average case worth £800, is £8,000. Invented numbers, but the shape is real: a gap that size never shows up in your accounts, because the money never arrives to be missed.
How it’s built
It runs on infrastructure registered to your clinic
The system is set up in your name, on your own accounts, and the patient data stays yours. If our relationship ends the system keeps running and you keep the record of every enquiry it handled. That is the opposite of a platform you rent, and it is deliberate: a clinic should not lose its front desk because it changed supplier.
- Registered to your businessThe numbers, the database, the automations, the website and every call record sit in accounts in your organisation's name.
- We hold access, not ownershipOur route in is a permission you grant, and one you can withdraw without anything stopping.
- If we stop working togetherThe system keeps running and nothing has to be exported, because none of it was ever somewhere else.
What it takes
Start by finding out, not by signing something
The Leak Check is free, takes nothing from you, and tells you what is actually happening when someone tries to reach your clinic. If the answer is that your enquiry handling is fine and the real problem is that nobody can find your fees, we will say so, and that fix costs nothing.
What owners ask first
What does clinic marketing actually include?
Being found in search and in the AI answers people now read, pages built to ask for the enquiry, and a system that answers what arrives day or night. We run all of it as one build rather than as separate suppliers, because a lost enquiry between an agency and a front desk is always somebody else's fault and nothing gets fixed.
How much should a private clinic spend on marketing?
Less than most clinics are told, until the answering is fixed. Advertising into a clinic that misses half its enquiries doubles the cost of every patient it wins. The honest sequence is to measure the miss rate first, close it, and then spend into a clinic that converts what it attracts.
Will this replace our receptionist?
No. It covers the hours a person cannot: evenings, weekends, lunch, and the times your reception is already on another call. A full-time member of staff covers roughly 1,700 hours a year and patients try to reach you across considerably more than that. The gap is what we close, not the person.
How quickly does anything change?
Days rather than months for the answering. We measure a two week baseline first so improvement is judged against your own numbers rather than a promise, and nothing goes live until we can show you what it replaced.
Do we have to learn new software?
No. The system sits behind what you already use. Enquiries arrive, get answered, and land where they land now. The difference shows up against your baseline: the ones that used to go unanswered stop going unanswered.
What if we only want the advertising?
We will run it, and it is half of what we do. What we will not do is point a budget at a clinic that cannot answer the phone, because that burns your money and our reputation in the same month. The enquiry handling goes in first, in the same engagement.
Free · No install · Results in 48 hours
Find out what's recoverable in your clinic
We mystery-shop your clinic the way a patient would, by search, phone and web form, then show you the patients you could be winning. Scored on three things: are you found, is the enquiry answered, does anyone chase it.