Aesthetic clinics
Answer the nine o'clock enquiry, compliantly
Aesthetic enquiries arrive in the evening, from a phone, and often as a direct message rather than a call. They also arrive under advertising rules that most generic marketing advice ignores. We build enquiry handling that replies while the person is still deciding, and we check what you already publish against what a UK clinic is actually allowed to say.
The outcome
Enquiries get answered while the person is still deciding
Someone deciding on treatment at nine in the evening is comparing three clinics on their phone in the same sitting. Whoever replies first with a price range and an available consultation usually gets the booking, and that is rarely the clinic that replies at nine the following morning. Handling the enquiry when it arrives, rather than when the clinic next opens, changes conversion without changing spend.
What we put in
- Evening and weekend enquiries answered
- Our Virtual Receptionist takes calls and enquiries outside clinic hours, captures what treatment they are asking about, and books or holds a consultation slot rather than promising someone will ring back.
- Direct messages treated as enquiries, not social admin
- For most aesthetic clinics a large share of new business arrives by direct message. Those enquiries are captured into the same system as calls and web forms, so they get the same follow-up rather than being lost in an inbox nobody owns.
- What you publish, checked against the rules
- Botulinum toxin is a prescription only medicine and cannot be advertised to the public in the UK. We go through your site, your enquiry replies and your social posts against that, and rewrite anything built around a product name so it sits on the consultation and the concern instead. That is both compliant and, in practice, what converts.
- Retreatment and review that runs on schedule
- Aesthetics is a repeat business with a predictable interval. Recall and review requests run automatically at the right point rather than when somebody remembers, which is where most of the lifetime value in this sector sits.
- Consent, records and reminders in one path
- Pre-treatment information, consultation booking and reminders run as one sequence rather than three disconnected jobs, which cuts both no-shows and the admin around them.
What it’s worth
What one retained client is worth
Aesthetics rewards retention more than almost any clinic type, because the treatment interval is short and predictable. A client retained for two years at a three to four month interval is worth six or seven treatments rather than one. So the value of answering an out of hours enquiry is not one booking, it is the sequence that booking starts.
The cost of the gap is the mirror image. An enquiry that goes unanswered on a Saturday does not usually wait until Monday, it goes to whichever clinic replied, and it takes the whole retreatment sequence with it. That is why an unanswered evening message is expensive in a way an unanswered admin call is not.
How it’s built
You own it, not us
The number, the enquiry records, the client data and the automations sit in accounts in your clinic's name. If you stop working with us, nothing switches off. In a sector where the client list and the retreatment schedule are the business, that list should never live inside an agency's tooling.
- Registered to your businessThe numbers, the database, the automations, the website and every call record sit in accounts in your organisation's name.
- We hold access, not ownershipOur route in is a permission you grant, and one you can withdraw without anything stopping.
- If we stop working togetherThe system keeps running and nothing has to be exported, because none of it was ever somewhere else.
What it takes
How to start
Run a free Leak Check. It scores what actually happens when someone tries to reach you: an evening call, a weekend message, a web enquiry, and how long each waits for a reply. You get the findings whether or not you work with us.
What owners ask first
Can I advertise Botox in the UK?
No. Botulinum toxin is a prescription only medicine, and prescription only medicines cannot be advertised to the public in the UK. That applies to your website, paid adverts and social posts. Clinics can advertise consultations and discuss treatment areas and outcomes, which is why compliant campaigns are built around the concern someone wants resolved rather than around a product name.
What can I say instead?
You can talk about consultations, the concerns you treat, what an appointment involves, aftercare and results in general terms, and you can name treatments that are not prescription only. In practice this performs better anyway, because it matches how people search when they are deciding whether to do anything at all.
Most of our enquiries come through Instagram. Does that work with this?
Yes, and it is usually the biggest single improvement available. Direct messages are captured as enquiries alongside calls and forms, so they get a reply and a follow-up rather than sitting unread. For a lot of clinics the messages are the pipeline and nobody is treating them as one.
Will an automated reply feel wrong for an aesthetics client?
It is replacing no reply until morning, not replacing a person. It says what it is, answers the practical questions about availability and what a consultation involves, and hands anything clinical to you. Anything requiring a clinician's judgement is passed on with the details already captured.
How much does aesthetic clinic marketing cost?
It depends on enquiry volume and how much follow-up you want automated, and the tiers are published so you can see where you would land before anyone books a call. The Leak Check is free and the findings are yours regardless.
Do you work with single clinician clinics?
Yes, and the out of hours problem is usually sharpest there, because the clinician is treating for most of the working day and cannot answer at the same time. That is exactly the gap this closes.
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Find out what's recoverable in your clinic
We mystery-shop your clinic the way a patient would, by search, phone and web form, then show you the patients you could be winning. Scored on three things: are you found, is the enquiry answered, does anyone chase it.