Chiropractic clinics
More new patients, and claims that stand up
Chiropractic advertising is held to a stricter standard than most clinic marketing, and a lot of generic advice will land a practice in front of the ASA. We build enquiry handling that answers the patient in pain who will not leave a message, and we check what you already claim against what a GCC-registered chiropractor may actually say.
The outcome
New patients booked, without a claim you cannot defend
Two things hold most chiropractic clinics back and neither is budget. The first is that new patient calls arrive while the clinician is with someone, and a patient in pain rings the next clinic rather than leaving a message. The second is that the advertising which converts best is often the advertising that cannot be defended, so clinics either say too much or say nothing at all.
What we put in
- Calls answered while you are adjusting
- Our Virtual Receptionist answers when you are hands-on with a patient, takes what the problem is and how urgent it is, and books into a real slot rather than leaving a message on a pad.
- Claims checked before they cost you
- We review the claims already on your site and in your enquiry replies against what a GCC-registered chiropractor may say, and rewrite the ones that will not hold. The focus moves to the consultation, the assessment and the patient experience, rather than to treating conditions the evidence will not carry.
- Care plans that patients actually complete
- The value of a new patient sits in the plan, not the first visit. Rebooking and reminders run on the plan automatically, so completion stops depending on the front desk having time.
- Reactivation of patients who drifted
- Most clinics have a list of former patients who stopped coming for no particular reason. Reaching them properly is the cheapest new business available and almost nobody does it.
- It writes into the system you already run
- Enquiries and bookings land in your existing practice software rather than a separate dashboard nobody opens.
What it’s worth
What one completed care plan is worth
Value the plan, not the appointment. A new patient who completes a course of care is worth several times a single visit, and the clinics that grow are usually the ones with better completion rather than more enquiries. Answering the calls you currently miss and holding patients through the plan both move that number without adding a penny of ad spend.
The cost of the gap runs the same way and is just as invisible. A patient who could not get through leaves no record, and a patient who quietly stopped rebooking leaves no complaint. Neither appears in your reporting, which is exactly why both persist.
How it’s built
You own it, not us
The number, the call records, the patient data and the automations sit in accounts in your clinic's name. If you stop working with us, nothing switches off and nothing has to be migrated. Your patient list is the practice, and it should not live inside an agency's tooling.
- Registered to your businessThe numbers, the database, the automations, the website and every call record sit in accounts in your organisation's name.
- We hold access, not ownershipOur route in is a permission you grant, and one you can withdraw without anything stopping.
- If we stop working togetherThe system keeps running and nothing has to be exported, because none of it was ever somewhere else.
What it takes
How to start
Run a free Leak Check. It scores what a patient actually experiences trying to reach you, and flags anything in your current advertising that would be difficult to defend. You keep the findings either way.
What owners ask first
What can a chiropractor claim in UK advertising?
Less than most clinics assume. The General Chiropractic Council and the Advertising Standards Authority expect claims to be supported by robust evidence, and a number of conditions commonly named in chiropractic advertising are not accepted. In practice the safest and usually most effective approach is to advertise the assessment and the consultation, and to describe the patient experience rather than promise a clinical outcome.
Will compliant advertising convert worse?
Generally no. Copy built around what someone is worried about and what an appointment involves tends to outperform claim-led copy, because it matches how people search when they are deciding whether to see anyone at all. It also does not carry the risk of a complaint.
We are a single clinician clinic. Is this for us?
The problem is usually sharpest for single clinicians, because the person best placed to answer the phone is the person with their hands on a patient for most of the day. A one clinician clinic typically misses a higher share of calls than one with a dedicated receptionist.
Does it work with our practice software?
Bookings and enquiries write into the system you already use. We confirm the integration for your specific setup during the Leak Check, before anything is committed.
How much does chiropractic marketing cost?
It depends on call volume and how much of the rebooking and reactivation you want automated, and the tiers are published so you can see where you would land before anyone books a call. The Leak Check is free and the findings are yours regardless.
Free · No install · Results in 48 hours
Find out what's recoverable in your clinic
We mystery-shop your clinic the way a patient would, by search, phone and web form, then show you the patients you could be winning. Scored on three things: are you found, is the enquiry answered, does anyone chase it.