Tel: 01695 661 345 Email: [email protected]
A Better Way To Create Your Online Courses
Building Your Online Course
There is of course many ways to create your new online course, programme or workshop as well as many places is build and host it.
We help simplify the approach and provide a clear step by step process, where we look at:
Your Ideal Customer Profile
Structuring Your Offer
Differentiating Your Course From The Competition
Structuring Your Course To Make It Easier To Learn
Creating Compelling Promotional Content
Building promotional Sales Funnels To Generate More Attendees
Setting up Automation To Make Everything More Hands Off
Launching Your Course and Optimising Sales Mechanisms To Maximise the Impact.
We try to make this process as easy as possible so use an all in one system called Go High Level to, create, manage and promote your online courses and programmes. Go High Level is an amazing piece of software designed to provide everything you need to create and manage your course and programmes.
Go High Level Course Features
1. CRM & Client Management
✅ Pipeline Management– Track leads through sales stages
✅ Contact Management – Store, organize, and segment contacts
✅ Opportunity Tracking – Monitor lead conversion progress
✅ Lead Scoring – Qualify leads based on activity & engagement
✅ Task & Appointment Scheduling – Manage client interactions & reminders
2. Funnel & Website Builder
✅ Drag-and-Drop Funnel Builder – Create high-converting sales funnels
✅ Landing Pages – Build and host custom pages for lead capture
✅ Full Website Builder – Create entire websites within the platform
✅ Custom Forms & Surveys – Collect lead information seamlessly
✅ Membership Sites – Host and manage online courses & communities
3. Marketing Automation
✅ Email & SMS Campaigns – Automate follow-ups, sequences, and broadcasts
✅ Voicemail Drops – Pre-recorded messages sent directly to leads
✅ AI-Powered Chatbots – Engage website visitors automatically
✅ Triggered Workflows – Automate responses, reminders, and lead nurturing
✅ Reputation Management – Collect and manage online reviews
4. Sales & Appointment Scheduling
✅ Calendar Booking System – Schedule and automate client calls
✅ Two-Way SMS & Email Conversations – Engage prospects in real time
✅ Ringless Voicemail – Drop a voicemail without ringing the phone
✅ Automated Follow-Ups – Nurture leads through email, SMS, and calls
5. Paid Ads & Lead Generation
✅ Facebook & Google Ads Integration – Launch and track ad campaigns
✅ Lead Tracking & Attribution – Monitor conversions and lead sources
✅ AI-Powered Lead Nurturing – Engage leads instantly with automation
6. Reporting & Analytics
✅ Campaign Performance Tracking – Get insights on marketing campaigns
✅ Sales & Pipeline Reports – Monitor revenue and sales progress
✅ Call Tracking & Analytics – Measure call effectiveness
7. Course & Membership Site Management
✅ Host Online Courses – Create and sell digital courses
✅ Drip Content – Schedule course content release
✅ Course Progress Tracking – Monitor student engagement
8. Reputation & Review Management
✅ Automated Review Requests– Get more Google and Facebook reviews
✅ Review Monitoring– Track and respond to customers
As you can see this is the perfect piece of software to create, host, manage and promote your online course. If you want to take a look you can find the software here.
How Does The Building An Online Course Process Work?
A Discovery Call
The initial discovery call is so we can discuss your current position, your business and what the objective of your course is. From this call we can create a roadmap and understand if it makes sense to work together or not.
There is no pressure, we just need to work out if we are a good fit for your needs.
The Initial Strategy Session
If we decide to move forward, the first session is based around your course.
In order for us to be able to support you as much as possible, we need to understand your course, programme, the target audience, the learning objectives, structure, mediums and how you expect customers to consume your content.
From here we then can then create the initial strategy document.
Plan Out Our Sessions
Once we understand the course, we can then plan out how to build this within the platform, the types of materials we might need, any promotional assets as well as the best options for promotion.
This is achieved over a series of 1:1 meetings so we can create a clear roadmap. We will both then know exactly what the next steps are in creating the course/programme.
Design & Build Your Course
Once we have a crystal clear plan, then we can then start to build the course/programme.
A few things consider, how will the course be delivered, do you need slides, written copy, supporting pdf's, video.
Design & Build The Sales Funnel
Once we have the course/programme built out we can then look at how we can promote it online.
By building a dedicated sales funnel we can channel new buyers directly to your course at a high rate.
Complete with automation, email follow ups and CRM integration.
Send New Users Into Your Funnel
We now have the course and have the perfect funnel, so its time to send new users into your funnel with a view to becoming your new customers.
We have expertise in many traffic channels including SEO, Google Ads, Facebook Ads, Linkedin to send a river of new users into your funnel system.
Ready To Get Started Building Your Online Course?
Choose a date and time below to arrange a discovery call with us.
This is a no pressure call and is purely to understand where you are at, and what type of support you need.
We will then talk if it makes sense to work together or not.
STILL NOT SURE?
Frequently Asked Questions
We understand this is a big step and you need to find the best partners to help you build your online course. Therefore I have tried to answer the more common questions below.
This sounds amazing, but what's the cost?
Unfortunately it's difficult to give an upfront cost as it really depends on where you are in the process. The question to ask yourself however is what is the cost of not working with us?
How much time will you spend trying to figure it out?
How much will you waste in Ad spend as the original positioning wasn't correct?
If you don't invest now, how will impact your life, 3,6 or 12 months time.
How long does the process take?
We aim to have your course or programme ready to launch within 90 days. Usually the delays are in the course creation itself, but we can advise on the best practises for this.
I don't have time to commit to the project?
Although we can if required the majority of the work, we will need your input. If you simply don't have time to commit, then it's time to ask yourself is this truely a project you want to embark upon?
Do you do the work for me?
We offer two core packages, consultancy and a done for you service. The consultancy requires you to do the work whilst we hand hold you along the way. The Done for you, although we need your input to begin with and you will obviously need to provide the course. We will do everything else, saving you weeks if not months of work.
What if you are too expensive for me?
We do offer flexible payment options should you need it. We understand that cash flow can be challenging from time to time, especially in today's climate, so we are happy to work with you to create a payment plan thats works for both of us.
A Digital Marketing Consultancy That Works
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The Funnelsmiths Ltd. Registered in England, Company Number: 16154317
Martland Mill, Mart Lane, Burscough, L40 0SD