The 10X A.I. Lead Machine

The key to any Digital Marketing for your Accountancy firm, is first really getting to grips with your audience, offer and messaging. Getting this wrong can mean the success or failure of any of the above marketing mechanisms. This is why its extremely important to do the initial research and really understand who your trying to talk to with your messaging, what it is your trying to say and what problem does your business or service solve for this person or business.

At the danger of sounding contentious, "NOBODY CARES WHAT YOU DO!", what people care about is what you can do for them, what problem do you solve, what benefit can you provide them, what pain does your service alleviate for them. This should be the driving force behind all your messaging and is what will make the difference in your campaigns success.

An easy way to approach this is to first look at who you work with already, which of those are the best fit for you and your business. Then work out what are the common traits you can look for that match this persona type. Once you have an idea of the type of person or business you want to target, you then need to research the market place, how big is it, how much of it could you reasonable obtain. Then look at the competitors who are already in your market, how big are they, what unique selling points do they have, how can you differentiate yourself from them?

this will provide the baseline framework from which you can start to look inwards at your business unique selling point, the offer in terms of what are you selling and how are you going to position it, then the messaging that will resonate with your audience and attract their attention. This is why I mention audience so many times above, as this is one of the largest variables that will affect any digital marketing campaigns performance.